Written by Here’s provided short definition of various terms utilized in Search Engine Optimization or SEO.
1. Alexa Ranking Tool. Alexa is certainly an effective tool used to rank web site traffic. Learn how your website traffic stacks up against all your competitors! This is by far the most exact readily available resources to find out how well your website ranks up against millions of other websites on the Web.
Remember: The lower the Alexa ranking number the more heavily visited the web site.
A few examples are: Traffic Rank for Yahoo.com, 1; Traffic Rank for msn.com, 3; Traffic Rank for google.com, 5; Traffic Rank for ebay.com, 8; and Traffic Rank for amazon.com, 14.
These rankings are generally consistent with the level of traffic they’ve got.
2. What’s Page Rank? In other words Page Rank is a “vote”, by all the other pages on the web, about how important a page is. A link to a page counts as a vote of support. If there is not any link there isn’t any support (but it’s an abstention from voting rather than a vote against the page).
How many links you have from other web sites are the votes you get for your web site?
3. How is Page Rank Used? Page Rank is one of the methods Google uses to ascertain a page’s relevance or importance. It’s only one part of the story when it comes to the Google listing, but the other elements are discussed elsewhere (and are ever changing) and Page Rank is interesting enough to deserve a paper of its own.
Page Rank is also displayed on the toolbar of your browser if you’ve installed the Google toolbar.
4. What is SEO and why is it so important? It is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
Search Engine Optimization (SEO) plays a crucial role in Internet marketing, this also aids your web site get the exposure it needs and raise your site traffic quickly.
5. Site Maps? Site maps are helpful in no less than 2 ways:
a. If a user types in a bad URL most websites return a really unhelpful “404 – page not found” error page. This can be discouraging. Why not configure your server to return a page that shows an error has been made, but also gives the site map? This can help the user enormously.
b. Linking to a site map on each page increases the number of internal links in the site, spreading the PR out and protecting you against your vote “donations”.
6. Your Link Popularity. Utilization of the search engines is a very important part of marketing; they’re usually the very first means by which prospects will find your web site. That is why link popularity is so important. In case the customers cannot find your site, you will not see any sales.
The term “Link popularity” refers to the ranking assigned to your web site by the search engines. It determines the position your page gets displayed on when people search for certain keywords in a search engine. I can already hear you screaming… “Cool, tell me how to get my link popular!”
7. Link Exchange? Link Exchanging is important because it can drive more visitors then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO.
8. Reciprocal links. Reciprocal linking is one other name for swapping links. That is a link from you to someone and a link from their site to you.
Find our more about SEO ideas by visiting our website about SEO. We have provided a large resource of information to help you.
